Via my local newspaper, I have come across a pitch from the US government to American businesses seeking to expand abroad. Doing Business in Norway states that Norway and its neighbors are a good market for an American company, with a high number of enabled consumers and capitals that are only an hour apart from each other by air. And most folks speak English.
I can hardly wait to see the look on the Americans’ faces when they discover all the rules regulating our market, the sales tax, the workers’ rights, and the fact that the above varies from country to country here in the north. The Finns and the Danes want to go through channels, the Swedes want full documentation and time to think about it, the Norwegians won’t bother much with formalities, but there is the problem of getting the product out to Godforsakentown on some fjord or north of the Arctic circle.
But we all offer akevitt, open-faced sandwiches, weird fish dishes that aren’t sushi, and bad weather.